John’s zijn Verhaal

Na het bijwonen van de conferentie, wandelde ik naar de exposanten ruimte waar ongeveer 250 stands aanwezig waren. Naast wat rondkijken was het mijn bedoeling om onze partnerklanten te bezoeken. Terwijl ik erheen liep, zag John mij. "Ah, Rod, lang niet gezien! Hoe gaat het met je?" riep hij uit. Het was een genoegen om hem weer es te ontmoeten. Naast ons aangename praatje, deelde hij zijn inzichten over de waarde van adverteren en Ballycatter (altijd leuk om te horen) en zijn verhaal, die wil ik graag delen, Hij Worstelde Met Zijn Bedrijf Ik heb het vaak moeilijk gevonden om aan mensen te verkopen," zei John. En ik heb al vele jaren mijn eigen kleine servicebedrijf, toch heb ik nog altijd het geluk gehad genoeg werk te hebben want ik werkte voornamelijk voor bedrijven waar ik in het verleden voor had gewerkt. En door mond-tot-mondreclame doordat er wel contacten waren die zochten naar een andere service company en daar heb ik ook wat werk heb gekregen. John en Zijn Reis Veranderde in Groei Ik denk dat ik goed werk lever en een redelijke prijs vraag, dus ik denk dat mensen hebben me daarom in het verleden aan anderen aanbevolen, en ik waardeer die verwijzing," zei John. Ik weet niet waarom ik het precies deed (waarschijnlijk zocht ik naar verandering). Maar ik besloot om wat online advertentie reclame te maken als aanvulling op mijn gebruikelijke marketingkosten van hockeytickets, golf, lunches en kerstwhisky.

Maar... HET WERKTE – ik had het zeker niet verwacht, zoals ik al zei, ik wou iets nieuws. Geweldig, het heeft goed uitgepakt en hierdoor heb ik meer dan genoeg werk gekregen van mijn twee huidige klanten en iemand met wie ik jaren geleden had samengewerkt, had mijn advertentie online gezien. Hij belde me uit het niets wou praten met mij over een enorm project.

John: ” Ik was te kritisch naar jouw mening over adverteren”

Ik was niet op zoek naar extra werk, dus daardoor stond ik gelukkig in een sterke onderhandelingspositie. En zo ging het, ik kon vijf mensen aannemen. Dit veranderde mijn bedrijf naar een gezond inkomen voor mezelf en ik heb nu een 'goedlopend' bedrijf met medewerkers. Rod, ik ben het helemaal met je eens, adverteren werkt! Ik was te kritisch naar jouw mening, over hoe je dacht over adverteren online, maar ik moet eerlijk toegeven je hebt gelijk. Rod, ik bel je deze week. Adverteren werkt! Het is zeker zinvol om de advertentiemogelijkheden voor uw bedrijf te bespreken. Want je weet maar nooit...

3 Things to Attract Young Workers The oil and gas sector has relied heavily on its experienced workforce, which constitutes almost half of the industry's personnel. However, with most of these workers set to retire in the next five to seven years, it is crucial to ensure that their skills and knowledge are transferred to younger staff to maintain the sector's expertise. The aging workforce, with an average age of 44, coupled with the declining interest of young people in pursuing careers in the industry, has made it even more critical to attract younger professionals. The industry is becoming increasingly automated and, as a result, it is now more reliant on technology to complete the tasks that used to be done by oil and gas workers. Attracting and retaining younger professionals with expertise in technology and data science has become critical to fill the significant skills gap created by automation. To attract younger professionals, the oil and gas industry must first understand the unique characteristics of this generation. Often overlooked is the fact that a company's digital appeal is crucial, and it must offer meaningful and fulfilling work that aligns with their values of work-life balance and flexibility. Young professionals today prioritize professional development and career advancement opportunities. Only by understanding the needs and expectations the industry can take the necessary steps to attract the right talent and secure its future.

Effective Marketing for Small Businesses Knowing the people of the industry and marketing to the people of the industry, these are different things yet still the same. It’s all about talking to people but in a different way. First is knowing them and there is an interaction about who you are and what you do, and why you sell this type of equipment. Marketing is around the same but you do not know the person yet. You send out online what kind of equipment you have and what you do (what the company does). By interest the person sees it, is searching for it, or just interested for another time, and calls or emails you. Then in the conversation you talk about who you are and other useful technical advantage the equipment has. And as a specialist you can talk endlessly about it. Starting an order is different by marketing to people who you do not know yet than the people who know you already. At the end, it turns out the same. Why should you go for marketing? Well, it could be your company is a small company and you like to keep it that way. But it is necessary to have a job (and keep the job). I hope you agree with that. A customer does not always need your type of equipment and then it is a long time to wait. With marketing you can have a job and keep the job because you make a stronger business. I hear you thinking, I never do marketing, well maybe or maybe not. Are you posting sometimes successes or your pictures of your equipment on social media? Or add a short video at the field while using your equipment on LinkedIn or Facebook, just for fun? Because you enjoy the work what you do? Great that you share it, and that you like the job but that is marketing. Your friends and colleagues give likes and that’s fun. A target market is defined as a specific group of people at which a product is aimed. Many owners are so focused on growing their business and so convinced of how valuable their equipment is, that they think everyone in the industry is their prospective client.

How Technology has Impacted Our Daily Lives When we think of the ways smartphones changed our lives, we think of the convenience of texting, emails, social media and ordering takeout. Our phones are really small, powerful computers and we are all almost always online. Wi-Fi is often cheap or free and available mostly everywhere, and internet access is considered a basic human need on par with heat and electricity. We are more online than we notice because we see smart phones as ‘phones’ and not as computers. It is very convenient to have a computer most of the time in your pocket. Therefore, our lives are lived (partly) online because of easiness of information at hand. Search online to an industrial platform for equipment during the meeting, or in lunch break get some social media entertainment. We cannot live without it anymore (maybe we could but we do not like it). Not having information doesn’t make it fun - being online makes the daily things easier. Sharing to friends online, or telling people who are interested in what you do is a good thing. It is also good to know how other people see your online presence. You can check it yourself: 1 - Go to Duck Duck Go. (The benefit of Duck Duck that it blocks trackers. For those looking to stay anonymous when they venture off the search engines, Duck Duck Go is a good option to use.) 2 - enter your name with quotation marks as this: “name”. The results will give you a sense of what a stranger Googling you would see. Would you hire this person? Sell this individual a house? Go on a date with them?

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