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3 Things to Attract Young Workers

The oil and gas sector has relied heavily on its experienced workforce, which constitutes almost half of the industry's personnel. However, with most of these workers set to retire in the next five to seven years, it is crucial to ensure that their skills and knowledge are transferred to younger staff to maintain the sector's expertise. The aging workforce, with an average age of 44, coupled with the declining interest of young people in pursuing careers in the industry, has made it even more critical to attract younger professionals. The industry is becoming increasingly automated and, as a result, it is now more reliant on technology to complete the tasks that used to be done by oil and gas workers. Attracting and retaining younger professionals with expertise in technology and data science has become critical to fill the significant skills gap created by automation. To attract younger professionals, the oil and gas industry must first understand the unique characteristics of this generation. Often overlooked is the fact that a company's digital appeal is crucial, and it must offer meaningful and fulfilling work that aligns with their values of work-life balance and flexibility. Young professionals today prioritize professional development and career advancement opportunities. Only by understanding the needs and expectations the industry can take the necessary steps to attract the right talent and secure its future.
3 strategies to attract (and keep) young workers

1. Make working in the oil and gas industry more appealing to young professionals, one effective step is to emphasize the industry's shift towards automation and innovation. As they grew up with technology, young professionals are naturally drawn towards sectors that embrace it. The industry has traditionally been associated with old-fashioned and dirty technologies. However, companies should showcase how they are embracing technology and adopting digital solutions to improve efficiency, reduce costs. By promoting these advancements and highlighting the industry's potential for innovation, companies can attract professionals who are seeking to work for innovative and forward-thinking companies. 2. Using social media is an effective way for companies to attract young professionals. With this generation being highly active on platforms such as Instagram, YouTube, Ballycatter, and LinkedIn, companies can establish a positive presence online by showcasing their culture, values, and career opportunities. Companies can provide more insight into their company culture, which can help attract and retain young professionals seeking meaningful and fulfilling work. 3. To retain young professionals long-term, it's important to emphasize development and growth opportunities. This generation is open to continuous professional development, debates, and voicing their opinions. They appreciate the convenience and flexibility of online learning through platforms like YouTube. Companies can attract young professionals by providing online learning and professional development opportunities.

Adapt or die

To secure its future, the industry must adapt and attract younger professionals. The industry can take the necessary steps to attract and retain the right talent. Emphasizing the industry's shift towards automation and innovation, using social media to showcase company culture and values, and providing development and growth opportunities are three effective ways to make working in the oil and gas industry more appealing to young professionals. It is crucial for the industry to take action now to secure its future and ensure a smooth transition of knowledge and expertise to the next generation. Sacha Le is a technical manager at Ballycatter Group and at 24 years old she is the youngest member of our team.

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